"Associations with onboarding, orientation, or welcoming plans boost their new member renewal rates. Local/State associations show the biggest difference in new member renewal rates, jumping from 75% to 82% after similar program implementation."

-2017 New Member Engagement Study by Dynamic Benchmarking & Kaiser Insights LLC

One reason chambers are always so overwhelmed is because we're stretched thin trying to be everything to everyone. Setting up an automated email series to help with new member onboarding is a great way to passively build your relationship with members. These emails will strategically drip the most important information for member, freeing up your chamber staff to focus on day-to-day operations without neglecting your relationships.

Agenda

Week 1 : Email timeline & content ideas to send to new members

Homework: Start thinking about the specific topics you want to onboard your members. Use the provided questionnaire to help brainstorm.

Week 2: Ideas & Questions Roundtable (or Group Co-Working for Accountability)

Homework: draft your email series

Week 3: Tech tutorials & set up

Homework: Draft & set up your emails inside your tech

Week 4: Catch-Up Week (Group Co-Working / Live 'office hours')

Depending on your goals, you might need to create new content for your email series, like videos or webpages. 

Week 5: Update Your New Member Checklist

Recap of actions taken, reminder to update your checklist to ensure members get your email series, group presentations.  

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Testimonials

Marnie Schwartz-Hanley

President at Fountain Inn Chamber of Commerce

As a chamber with a staff of one, my biggest challenge has been to make sure I'm reaching my membership regularly and Izzy helped enormously! Her new member on-boarding email series has been just what our chamber needed to keep in Constant Contact with our membership! She will customize for your chamber and your membership will love all the additional touchpoints they receive with relevant Chamber information! I highly recommend using Izzy's services whenever you need that extra special touch!

Faith Calloway

Director of Membership Services, Caldwell Chamber of Commerce

This is great, thank you so much Izzy. I want to say- adding these steps have really helped me to feel better about member retention and make me feel as though I haven't forgotten anything.

Shannan Marcontell Reid

Director, Montgomery Area Chamber of Commerce

Izzy's automated onboarding drip campaign has provided my new members the extra touches I needed without worrying that I'll miss a deadline or a timely touch point. This feature is a huge time saver and makes us look good too! Thanks Izzy!

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Save money by paying in full, or pay in 2 monthly installments.

FAQs

  • Do I really need this course?

    No, there are a ton of tech tutorials out there - in fact, just Google "email autoresponder" + the name of the email marketing provider you use. However, I believe this program will help hold you accountable and actually get it done. This project was on my to do list for 3 years. By giving you set deadlines (and the fact that you paid for this), you are more likely to actually follow through and get this off your to do list!

  • Is there any specific software or technology that I need to implement this strategy?

    At the very least you should be using an email marketing provider (like Constant Contact). Upon registering, please fill out the survey so I know what tool you're using so I can provide the relevant tutorials. See https://theizzywest.com/free-email-marketing-for-chambers/ for ideas if you're not already using one.

  • Who is this for?

    Examples & handouts provided will specifically geared towards Chambers of Commerce. I will aim to answer any techy questions you may have, so beginners are welcome!

  • Is there a cheaper option?

    I plan to re-release this program as a recorded on-demand online course using the recordings from this program. The course will be available for $500, but will not come with live support or community engagement.

  • What do you mean by "lifetime" access?

    As noted above, the recordings from the group program will be turned into an on-demand online course. All group program registrants will automatically have access to the online course using your same Thinkific login. You will have access for as long as the course is available.

  • Can multiple staff attend?

    Yes! Your chamber only needs to pay once. If you're lucky enough to have both marketing & sales staff, this can be a great project to work on together. If you don't want to use a shared login, simply forward your receipt to me with a list of the staff + emails to enroll.

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